I Was a Victim of an eBay Crime

So I went shopping on eBay¬† for an accessory for my new Android phone. Finding exactly what I wanted, with free shipping, and a great ‘Buy Now’ price, I clicked and paid through PayPal. The seller was an established eBay-er with several hundred positive recommendations and his own online cell phone store. So, I wasn’t…

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Bedroom Marketing

Hopefully we are all adults here, so let’s talk about sex for just a minute. No, I’m not talking about porn sites, I’m talking about taking a look at what I call ‘Bedroom Marketing’ and applying the same principles to Internet marketing. I don’t care if you’re a female or a male. Play this scenario…

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What a Container of Pool Chemicals Taught Me About Selling

Nearly everyone has heard the phrase “sell the sizzle, not the steak.” What that means is it’s OK to mention the features of a product, but you need to seduce your reader with the benefits. Everyone wants to work less, look better, sound smarter, have more time, or make more money. Your product or service…

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  • Jul 15, 2012
  • Sales/Marketing
  • Comments Off on What a Container of Pool Chemicals Taught Me About Selling