I Was a Victim of an eBay Crime
So I went shopping on eBay for an accessory for my new Android phone. Finding exactly what I wanted, with free shipping, and a great ‘Buy Now’ price, I clicked and paid through PayPal. The seller was an established eBay-er with several hundred positive recommendations and his own online cell phone store.
So, I wasn’t prepared for what happened next.
The package arrived in a few days. It contained EXACTLY what I ordered. And that’s where the crime occurred. This well-established business owner blew the opportunity to turn me into a repeat buyer. How?
1. No thank you note inside the package.
2. No catalog, brochure or flyer.
3. No offer to join his mailing list.
4. Heck, there wasn’t even an invoice with his company name on it.
In short, this seller was criminally negligent of failing to turn a first-time buyer into a repeat buyer. What is particularly confusing for me is that his product was obviously a loss leader. You can’t buy what I bought for $1.99 and free shipping anywhere in the brick and mortar world. He had to have lost money. Even the shipping cost him more than he netted from my sale.
Listen folks. No matter what product you sell, and regardless of whether you sell on eBay or not, NEVER miss the opportunity to engage a new or existing customer. It’s a crime.